Kelly Whilden from Charlie’s Bar in Somers Point serves their alcohol-free HEROtini 'The Shameless Sunrise.'

The John R. Elliott HERO Campaign for Designated Drivers and Uber are teaming up to put a stop to drunk driving at the Jersey Shore this holiday season.

The region’s first “Holiday HEROES Safe Ride” program seeks to eliminate DUI incidents by offering free or discounted rides home from more than 30 participating bars and taverns in Atlantic and Cape May counties between Thanksgiving and New Year’s Day. Patrons of the HERO establishments will receive Uber ride credits up to $20 and the ability to leave their cars overnight in each establishment’s parking lot.

The HERO ride program is expected to provide up to 2,000 rides during the five-week holiday period. The free and discounted codes will be available to patrons in need of a safe and reliable ride home and distributed at the discretion of participating establishments. 

The HERO Campaign’s goal is to make the use of safe and sober designated drivers as automatic as wearing a seat belt. The campaign is dedicated to the memory of Navy Ensign John Elliott, of Egg Harbor Township, a graduate of the United States Naval Academy who was killed by a drunk driver in July 2000 as he was traveling home from Maryland for his mother’s birthday.

“The holidays are a time to celebrate with friends and family,” said HERO Campaign Chairman Bill Elliott and John Elliott’s father. “We want those good times to stay safe by making sure everyone has a designated driver.”

The 31 participating shore-area HERO bars, taverns and restaurants also raised more than $40,000 in a summer-long non-alcoholic mocktail competition. Tomatoe’s Restaurant, Steve & Cookies and Harbor Pines were the top fundraisers in the Great HEROtini Challenge, created by John’s mother Muriel.

“He would have enjoyed the HEROtini celebration,” noted Muriel, saying her son was named the Outstanding HERO of his graduating class at the Naval Academy for his service to his fellow midshipmen, his positive spirit and sense of humor.

Participating HERO Ride establishments include:

Atlantic City/Brigantine

Ducktown Tavern & Liquors

Wonder Bar

Vagabond Kitchen & Tap House

Hard Rock Café, Hard Rock Hotel & Casino

Bar One, Resorts Casino Hotel

Boogie Nights, Tropicana Atlantic City

Steel Pier Pub

Knife & Fork

Harry’s Oyster Bar & Seafood

Dock’s Oyster House

St. George’s Pub

Tennessee Avenue Beer Hall

MADE Atlantic City Chocolate Bar

Rhythm & Spirits


Bocca Coal Fired Bistro

Steve & Cookie’s Restaurant


Maynard’s Café

Sofia Restaurant

Somers Point/Linwood/Marmora

Anchorage Tavern

Charlie’s Bar & Restaurant

The Crab Trap

Gregory’s Restaurant & Bar

Linwood Country Club

Josie Kelly's Public House

The Doc’s Place



The Pitney Pub


Hi Point Pub

Harbor Pines