Ocean City may be known for its beautiful, iconic beach, once recognized as one of the top seaside destinations in the country by Coastal Living magazine, but another key element in elevating Ocean City’s popularity these days is its lively retail scene. With an array of unique boutiques — which includes everything from high-style items, eclectic fashions, home and garden goods, art galleries, imported furniture, surf shops, boardwalk specialties, a department store and not to mention a stellar profile of cafes, artisan bakeries and ice cream shops — America’s Favorite Family Resort truly offers a shopping experience to suit every palate with miles of boutique shopping within the seaside resort town.

Boasting one of the largest downtown shopping districts in the state with over 120 stores within six full blocks of shops as well as those located on its famed Boardwalk, Ocean City is one of the Jersey Shore’s most prominent destinations for shopping. From sweet shops and paint-and-pottery studios to high-end fashion boutiques offering the latest designs, Ocean City has plenty to do and see off the beach.

South Jersey’s O.C. has discovered its sweet spot over the last several years, offering visitors personalized shopping experiences tailored to suit both locals and vacation tourists alike a great mix of classic, timeless Ocean City outposts, as well as new boutiques. Ocean City continues to reinvent and raise the bar.

New and noteworthy:

Dry Island Ocean City

Located on Asbury Avenue, this boutique shop specializes in customized, branded apparel — from hats to tees — whether it’s screen printed or embroidered, the shop will keep you on message. Everything is designed in-house and inspired by Ocean City’s unique culture as a dry town. Offering modern designs that suit Ocean City’s casual East Coast beach vibe, the shop’s Instagram account often pays homage to the history of the O.C. featuring vintage photos of the seaside town for nostalgia lovers.

1119a Asbury Ave., Ocean City | DryIsland.co

Sand + Stitch

From fab workout wear to beach-chic designs, Sand + Stitch offers great summer styles and fashions just steps away from the beach. Located on 9th Street and the Boardwalk, from cute hats to dresses, yoga pants and accessories, this boutique offers an array of beach-inspired designs.

9th Street and the Boardwalk, Ocean City | Instagram: sandandstitchoc

On the Boardwalk:

7th Street Surf Shop

An Ocean City landmark for over 30 years providing surfers top-tier gear, 7th Street Surf Shop remains one of the premier retail stores in the seaside town offer men, women and kids trendy beach apparel, sunglasses and more. With two additional outposts on the Boardwalk, and an outlet location on Asbury Avenue, in addition to the year-round flagship store, 7th Street Surf Shop has Ocean City covered from head to toe.

654 and 1118 Boardwalk, 654 and 720 Asbury Ave. | 7thStreetSurfShop.com

The Islander

The Islander offers jewelry, clothing, accessories and unique gifts at its beachside locale. From beautiful bohemian-style pieces and beach-chic accessories, summer sandals and adorable shoes, the boardwalk boutique is also the perfect place to pick up that special item for your home or gal pal.

920 Boardwalk, 609-398-3069

Heritage Surf

Founded in 1962 by renowned surfboard shaper Dan Heritage, the Heritage Surf brand includes two locations in Ocean City in addition to the flagship in Sea Isle City and Margate. Heritage Surf and Sport aims to provide customers with the largest variety of premier surf and skate products on the market, in addition to apparel, accessories and footwear.

1368 Boardwalk, 740 West Ave. | HeritageSurf.com


Bohemian Mama Bohemian Mama brings a bit of California beach flair to South Jersey, offering unique fashions inspired by a West Coast lifestyle and sophisticated boho style. The boutique offers styles for women, soon-to-be-mamas and their littles, with stylish pieces for kiddos, too. Home to top brands like Quay, Free People, Show Me Your Mumu and more, Bohemian Mama is a go-to destination for any Ocean City-goer seeking on-trend styles without compromising quality. The boutique’s own private label collection, offers fashionistas one of a kind looks you can’t snag anywhere else.

741 Asbury Ave., 609-938-6466 | BohemianMama.com


Colette is one of O.C.’s beloved boutiques for many reasons, such as the shop’s reputation for top-notch customer service and its selection of the finest fashion trends. Located on the corner of 9th Street and Asbury Avenue in the heart of Downtown Ocean City, Colette is open year-round, offering not only the top of-the-moment items, but timeless fashions ranging from casual to formal. Whether you’re attending a wedding, a cocktail party or looking for an outfit for date night, Colette has you covered.

900 Asbury Ave. | ColetteOCNJ.com

Seagrass Boutique

Seagrass Boutique, the Ocean City outpost to its flagship on the mainland in Linwood, aims to offer hand-selected, high-quality items that are bold, feminine and edgy from brands like French Connection, Free People, Anama, AS by DF, South Beach inspired Debbie Katz and more — that allow customers to make a statement, while being comfortable. The boutique’s Linwood locale sells styles that are a bit more formal, as compared to Ocean City’s more relaxed, beach-inspired designs. Both locations are already working on introducing fresh, fashion-forward collections for fall, offering customers the perfect date-night or night-out ensemble, a stylish cocktail dress or a casual dress that can be dressed up or dressed down — transitioning well from day to night.

409 8th St. | SeagrassBoutique.com

Island Gypsy

With a selection of the latest on-trend boutique fashions in Ocean City’s fashionable Downtown District, Island Gypsy offers accessible, sought-after designs. From stylish rompers, to embroidered designs, the latest denim trends, flouncy summer dresses and more, Island Gypsy brings bohemian-chic style to Ocean City.

760 Asbury Ave. | Facebook.com

Frey Boutique

Bringing high fashion to the shore, Frey boasts of-the-moment styles and must-have pieces by top designers and brands on Asbury Avenue. Evoking the seaside environment and lifestyle of the O.C., Frey offers signature apparel ranging from edgy to feminine and trendy to timeless, traditional fashions. Since its debut, Frey remains one of Ocean City’s hippest boutiques for top-notch apparel, featuring top brands like J Brand, Skull Cashmere, Rag & Bone, Citizens of Humanity, Jeffrey Campbell and more.

935 Asbury Ave., 609-840-6531, FreyBoutique.com