The Book

At noon on Sunday, Sept. 8, Bally’s Atlantic City will celebrate the official launch of Atlantic City’s largest sportsbook — The Book at Bally’s — located in the Wild Wild West casino.

Guests will experience seats that beat the stadium, enjoy Atlantic City’s first self-serve beer wall — Beer Yourself, preview the Fan Caves and enjoy stadium-style fare from Guy Fieri’s Bar-B-Que Joint. celebrity appearances and more. There will be giveaways throughout the day and a special gift for the the first 200 guests to place a wager of $100 on that day’s games. Two-time Super Bowl champ and former Philadelphia Eagle Chris Long will be on hand as well to help kick off the festivities.

Bally’s is located at 1900 Pacific Ave. in Atlantic City. For more info, go to