Any great travel destination — whether stateside or abroad — has a few key ingredients that make it a favorite vacation spot, including access to amazing restaurants, gorgeous views, scenic beaches and, more often than not, a lively downtown scene with unique boutique shopping.

It comes as no surprise then that one of our state’s premier beachside destinations, Ocean City, famously known for its iconic, beautiful beach, has become a popular destination for locals and tourists alike for its retail scene.

Boasting one of the largest downtown shopping districts in the state with over 120 stores, along with an additional six full blocks of shops, added to miles of boutiques located on its famed Boardwalk, Ocean City is one of the Jersey Shore’s most prominent destinations for shopping. From sweet shops and paint and pottery studios to high-end fashion boutiques offering the latest designs, Ocean City has plenty to do and see off the beach.

South Jersey’s O.C. has discovered its sweet spot over the last several years, offering visitors personalized shopping experiences tailored to suit both locals and vacation tourists alike that offer. With a great mix of classic, timeless Ocean City outposts, as well as new boutiques, Ocean City continues to reinvent and raise the bar


Bohemian Mama

Bohemian Mama brings a bit of California beach flare to South Jersey, offering unique fashions inspired by a West Coast lifestyle.The boutique offers styles for women, soon-to-be-mamas and even their littles, with stylish pieces for kiddos, too. Home to top brands like Quay, Free People, Show Me Your Mumu and more, Bohemian Mama is a go-to destination for any Ocean City-goer seeking on-trend styles without compromising quality.

741 Asbury Ave., 609-938-6466 |


Colette is one of O.C.’s beloved boutiques for many reasons, including the shop’s reputation for top-notch customer service and its selection of the finest fashion trends. Located on the corner of 9th Street and Asbury Avenue in the heart of Downtown Ocean City, Colette is open year-round, offering not only the top of-the-moment items, but timeless fashions ranging from casual to formal. Whether you’re attending a wedding, a cocktail party or looking for an outfit for date night, Colette has you covered.

900 Asbury Ave.,

Seagrass Boutique

Among the newest shops in Ocean City is Seagrass Boutique, which opened last year, with an original location in Linwood. The shops aim to offer hand-selected, high-quality items that are bold, feminine and edgy from brands like French Connection, Free People, Anama, AS by DF, South Beach inspired Debbie Katz and more — that allow customers to make a statement, while being comfortable. The boutique’s Linwood locale sells styles that are a bit more formal, as compared to Ocean City’s more relaxed, beach-inspired designs. Both locations are already working on introducing fresh, fashion-forward collections for fall, offering customers the perfect date-night or night-out ensemble, a stylish cocktail dress or a casual dress that can be dressed up or dressed down — transitioning well from day to night.

409 8th St.,

Island Gypsy

With a selection of the latest on-trend boutique fashions in Ocean City’s fashionable Downtown District, Island Gypsy offers accessible, sought-after designs. From stylish rompers, to embroidered designs, the latest denim trends, flouncy summer dresses and more, Island Gypsy brings bohemian-chic style to Ocean City.

760 Asbury Ave.,

Frey Boutique

Bringing high-fashion to the shore, Frey boasts of-the-moment styles and must-have pieces by top designers and brands on Asbury Avenue. Evoking the seaside environment and lifestyle of the O.C., Frey offers signature apparel ranging from edgy to feminine and trendy to timeless, traditional fashions. Since its debut, Frey remains one of Ocean City’s hippest boutiques for top-notch apparel, featuring top brands like J Brand, Skull Cashmere, Rag & Bone, Citizens of Humanity, Jeffrey Campbell and more.

935 Asbury Ave., 609-840-6531,

On The Boardwalk

7th Street Surf Shop

An Ocean City landmark for over 30 years, providing surfers top-tier gear, 7th Street Surf Shop remains one of the premier retail stores in the seaside town offer men, women and kids trendy beach apparel, sunglasses and more. With two additional outposts on the Boardwalk, and an outlet location on Asbury Avenue, in addition to the year-round flagship store. 7th Street Surf Shop has Ocean City covered from head to toe.

654 and 1118 Boardwalk, 654 and 720 Asbury Ave.,

The Islander Boutique

The Islander offers jewelry, clothing, accessories and unique gifts at its beachside locale. From beautiful bohemian-style pieces and beach-chic accessories, summer sandals and adorable shoes, the boardwalk boutique is also the perfect place to pick up that special item for your home or gal pal.

920 Boardwalk, 609-398-3069

Heritage Surf

Founded in 1962 by renowned surfboard shaper Dan Heritage, the Heritage Surf brand includes two locations in Ocean City in addition to the flagship in Sea Isle City and Margate. Heritage Surf and Sport aims to provide customers with the largest variety of premier surf and skate products on the market, in addition to apparel, accessories and footwear.

1368 Boardwalk, 740 West Ave.,