The Folklore Instagram: @thefolklore You may not recognize the brand by name yet, but The Folklore is where you want to shop online for this spring and beyond. This black-owned business features up-and-coming brands from Africa and the diaspora. The Folklore features show-stopping styles and on-trend fashions, but most importantly is amplifying Black designers and talent in the fashion industry. To shop online, visit: thefolklore.com.
It seems that almost overnight we’ve moved into some semblance of normalcy. The past two years have been hard. We been through shutdowns and restrictions. We had to pivot and adapt … not just on a daily basis, but at times from hour to hour or minute to minute. We’ve social distanced and worn masks. We grieved, not only for lost loved ones, but for life as we once knew it. We reopened businesses and resorts. We’ve demonstrated that Atlantic City — as both a city and a community — is resilient. We embraced face coverings as a form of fashion. And in an ironic twist of life, through the darkest days of the pandemic — and there were many — there were moments that showed the best of humankind, even when things were at their worst. And then, we saw some light.
Mask down, lately I have finally been feeling as if I could exhale a much-needed sigh of relief. But, the last month has reminded me that whenever possible, if you have a voice and a platform — and I am fortunate to have both in our community — that we use it to bring bigger messages to table and amplify brands who are making a difference in the world.
In my day job as a comms and marketing pro, we focus on DEI (diversity, equity, and inclusion) 365. But, an equitable and inclusive world only happens when it becomes like fashion — a lifestyle — and we view all aspects of life through this lens.
This week, I’m spotlighting five Ukrainian, black and woman-owned brands who are changing the fashion game. As our community looks to brighter days ahead, and the world continues to hope for peace, these five designers are transforming design and style.